Picture this: A business jumps into the digital marketing arena with no clearly defined goal. Further down the line, it sets a goal, but its marketing campaigns aren’t getting any results. Now, the organization is trying to hit several goals, but there’s simply not enough budget to make them happen. Do any of these situations sound familiar to you? Here’s some advice: Set the right marketing goals relevant to your business, create a custom plan to achieve them and measure your performance. If you do this, you get a clear path for your company, reduce costs and get a higher return on investment (ROI). In this blog, we delve into the basics of choosing the right digital marketing objectives and creating or adjusting your online marketing strategy. What Is a Digital Marketing Goal? Your digital marketing goal covers your company’s overarching and specific digital marketing objectives. These objectives should take into account your performance in the digital space and what phase...